Driven to Succeed
The keys to vertical market sales are creativity, flexibility and a wide variety of products and services
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Anderson explained that it is difficult to be successful in this market without the package goods—stock items unique to the dealership—and many independent distributors are unable or unwilling to finance the inventory of such a program because it means having to buy from one or two available sources and sell items at a much lower profit rate. For many years, this market featured high-volume, multi-part custom forms which are now being replaced by single-sheet, preprinted forms or plain paper.
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- American Solutions for Business
Maggie Dewitt
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