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The next few years look even less promising for smaller, undercapitalized or highly leveraged manufacturers as they continue to compete. Another goal of the alliance is to ensure that SPA member companies adapt more quickly to market dynamics, ultimately outperforming the balance of the industry, Adkison stressed.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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