The Pressure Is On Mailers
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When asked about the potential profits that the self-mailer market offers, Hopkins stated, "Because pressure-seal orders are generally larger than most orders, there are large profits to be made, and, when paired with value-added products, there can be even larger-margin orders."
Day noted that self-mailers are still very profitable for distributors who can provide value to the end-user. "This includes gaining knowledge of the client's needs, printer considerations and postal regulations," she said.
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