What a Long, Strange Trip it’s Been
The dust is beginning to settle from the real estate market’s historic fall. So now what happens?
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Regardless of how slowly or quickly markets pick up there is one thing that remains true: "No matter what is happening with the economy, people will always need a place to live and a means to buy and sell homes," Kor said.
While home sales may not return to the same levels they were at in 2005 and 2006 any time soon, there will still be a volume of homes moving on the market. This is good news for distributors in this niche. Scotti believes promotional buying for agents will continue to be a necessity. "We may be doing more e-mail blasts these days to save on mailing costs, but there are certain core products, like calendars and magnets, that simply won't be done away with," she concluded. 
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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