What a Long, Strange Trip it’s Been
The dust is beginning to settle from the real estate market’s historic fall. So now what happens?
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But everything comes down to the final and most important key element—price. "The items that were costlier are the things we've done away with across the board," said Scotti. "Lower cost items like postcards after a property sells are still being utilized and are still an important tool to generate interest. Another inexpensive item I love to leave behind after I show a house is a bookmark. It is a product that has lasting appeal," she said.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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