What a Long, Strange Trip it’s Been
The dust is beginning to settle from the real estate market’s historic fall. So now what happens?
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"We are still doing annual calendars," confirmed Scotti. "In today's selling climate, what we are looking for in a promotional product is something that will last a long time when placed with a client."
Dan Kielman, vice president of sales for American Made Cutlery, Waverly, Iowa, agreed. "[Agents] see the power of having their name and logo permanently etched on the blade of a knife that is used several times a week and will still be used 20 years from now," he said.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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