Postal Penance
One year after a disastrous rate hike, the USPS promises predictable pricing and internal reforms
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Britt Brouse
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Assuming that there will be another similar increase in 2009 to 2010, marketers may even want to make projections over the next two years. The full-service printer RR Donnelley, Chicago, has posted a helpful rate calculator on www.rrd.com. The DMA also has downloadable Excel files at www.the-dma.org, which show current rates, proposed new rates and the percent change for every kind of mail, all in one table. The USPS has the proposed rates on its site at www.usps.com/prices.
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Britt Brouse
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