Postal Penance
One year after a disastrous rate hike, the USPS promises predictable pricing and internal reforms
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Britt Brouse
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For marketers, the IM barcode leaves more space available on the outer envelope for valuable marketing messages, electronically automates address verification and sorting, and promises faster service and improved deliverability. These factors also result in reduced costs and increased efficiency for the USPS. By the end of 2007, there were IM barcodes on more than 530 million mail pieces, and this number will continue to grow as IM is set to become an industry standard by the end of 2009.
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- People:
- Ed Gleiman
- Places:
- U.S.
Britt Brouse
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