Postal Penance
One year after a disastrous rate hike, the USPS promises predictable pricing and internal reforms
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Britt Brouse
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During the Board of Governors meeting in January, USPS Postmaster General and CEO John E. Potter likened IM to having a GPS system for mail. That’s because IM barcodes, when applied to mail and mail containers, will allow for continuous tracking and access to real-time data—an invaluable quality to mailers and to the USPS for highlighting opportunities for improvement within its own network.
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Britt Brouse
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