Postal Penance
One year after a disastrous rate hike, the USPS promises predictable pricing and internal reforms
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Britt Brouse
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Generally, the new rates will spur more testing of new formats and strategies. “I suspect there will be a little bit less prospecting, with efforts to create some new packaging which will move folks into a lower rate category. I think everybody is scurrying around to try to find a way to put pieces together that will fit their business model for selling the products they’re selling and, at the same time, will also help them out with the ever-increasing rates that they have to pay for postage,” Gleiman commented.
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Britt Brouse
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