Postal Penance
One year after a disastrous rate hike, the USPS promises predictable pricing and internal reforms
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Britt Brouse
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Crunching Numbers
Average rate increases convey general costs. But there are different pricing and rate adjustments throughout all classes and levels of destination-entry discounts, drop-shipping, sorting and automation—and differences for piece and pound rates, commingling and container types for periodicals. Therefore, each mailer must crunch its own campaign numbers to determine how to adapt to this and next year’s mailing climate. “Each mailer has to look at his [or her] mail and determine whether or not they want to do more automation, more drop shipping … look at their mailing lists and determine whether they want to go to the next level in prospecting,” Gleiman said.
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- People:
- Ed Gleiman
- Places:
- U.S.
Britt Brouse
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