Patti Spadafora and Glen Rapoport
“We’ve been members [of the Million Dollar Club] since 2001 and [have gone on the] trips every year since joining,” said Patti Spadafora, co-owner, Proforma Instant Promotions, Toronto. “The Million Dollar Club trip is truly a great time to connect with fellow owners and the Proforma executive team and just decompress. We don’t believe a cash reward could provide the same impact as a few days away in a great setting. Additionally, I believe it’s most beneficial for our vendor relationships. It gives our vendors a chance to create a relationship with the larger franchise owners in a very relaxed atmosphere, without the distractions of day-to-day business. Glen and I have forged some key relationships with vendors [during] Million Dollar Club [trips], where we’ve moved significant business their way. Let’s face it, our business is all about relationships, and we feel a great relationship with our vendors is just as important as a great relationship with our clients. And, membership in the Million Dollar Club plays a roll in our client relationships.
- Companies:
- Proforma