Research from the Incentive Marketing Association showed approximately 30 percent of U.S. companies use non-cash incentive rewards to improve performance, with more than 80 percent of incentives being tied to sales objectives. Wirthlin Worldwide—a consulting firm specializing in polls and their interpretation—discovered that although cash rewards still have wide appeal, sponsors of non-cash incentives exploit the important psychological distinction between compensation and “motivation” by playing to those highly personal aspects of incentive recognition. Furthermore, Wirthlin Worldwide’s survey of 1,000 employees in a cash-based incentive program found that 18 percent didn’t remember receiving the cash, while 15 percent couldn’t remember how they used the money.
- Companies:
- Proforma