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Cash, he observed, may seem to have a high perceived value, but typically, when people are given cash incentives, instead of using the money for any kind of enjoyment, they’ll often use it to pay bills and for other expenses. “The perceived value of a vacation or an electronic gadget that they wouldn’t purchase for themselves is often higher than a cash incentive, and more cost-effective for the company,” added Muzzillo.
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Maggie Dewitt
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