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"Distributors are our sales and marketing arm and the experts in servicing end-users," he continued. "We don't need to dictate to them how to sell."
Distributor feedback, however, does play a significant role in daily operations, and Ennis continues to invite groups of distributors together for informal exchanges of ideas and concerns. With distributors moving away from conventional forms and becoming interested in different products, these discussions have resulted in some of the company's major acquisitions, bringing not only new products to the table, but also new distributors.
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