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Top strategies to give your promotional products
sales an uptick in 2010
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"Companies are slowly realizing that something symbolic has more meaning in the long term, more positive effect in the long term and [is] more in line with what the millennium generation is interested in."
—Jarod Johnson, vice president of sales, Indiana Metal Craft, Bloomington, Ind.
"The average order repeats itself for eight years. You talk to some of the old-time calendar salespeople in our industry and a lot of them are retired, but they've kept their calendar orders and just make phone calls and say 'How many do you want this year, and are there any changes?'"
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- Companies:
- Norwood Promotional Products
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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