Insider Information
Top strategies to give your promotional products
sales an uptick in 2010
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"Being able to offer a customer a product that adds to the branding value of [his or her] own company is extremely important and should not be overlooked. [For example,] a distributor should offer [its] customers the best golf balls and not just the golf balls [it] make[s] the most margin on."
—Kellie Costa, custom marketing manager, Acushnet Company, parent company of Titleist, Footjoy, Cobra and Pinnacle brands, Fairhaven, Mass.
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- Companies:
- Norwood Promotional Products
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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