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Top strategies to give your promotional products
sales an uptick in 2010
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"Clients today are looking to measure the effectiveness of the dollars they've spent. They don't feel comfortable just giving away promotional products like they may have been in the past. If you, the distributor, can build a measuring device in to a distribution plan ... then there's some justification for their promotional product."
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- Companies:
- Norwood Promotional Products
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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