InfoTrends recently completed its multi-client study entitled Trans Meets Promo… Is It More than Market Hype?. InfoTrends surveyed more than 1,000 consumers, 600 direct marketers and 230 print service providers. Based on feedback, InfoTrends projects the North American market for TransPromo applications printed in full digital color represented 1.7 billion impressions in 2007. By 2012, the number of impressions is expected to reach 22.8 billion. A critical data point in the research was how much time individuals spend reviewing statements and other transactional documents. More than 20 percent of respondents spend more than five minutes reviewing these documents, with all respondents spending an average of two to three minutes reviewing each monthly statement received by mail.
- Places:
- Weymouth, Massachusetts