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The statement redesign was linked to significant bottom-line benefits for UMassFive. The credit union saves $18,000 annually through the elimination of checks. Reske noted that there has been a double-digit increase in the number of members who use the bank as their primary financial institution. “Getting the right message to the right member is key,” Reske concluded. “I want to leverage each and every communication opportunity with a member. The added cost of effectively adding a message to a statement is zero.”
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