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TransPromo users say the level of complexity typically increases with the size and scope of an organization, and while the results are clearly worth it, the campaigns need to be effectively managed. Jon Reske, Vice President of Marketing for UMassFive College Federal Credit Union, noted the key marketing challenge is getting the right message to the right individual. “People in today’s market expect you to know them. We can’t send a promotion for a home equity line of credit to someone who lives in an apartment. UMassFive needs to find the member’s hot button and target appropriately,” he explained.
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- Weymouth, Massachusetts
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