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UMassFive lays out a marketing calendar with the statement messages defined by month. They are linked to seasonality and the specific needs of the credit union. In one instance, the credit union needed to raise additional cash. “We ran a promotion for CDs or CDs that were maturing on the statement. This brought in several million dollars in incremental deposits. By using the statement as a marketing vehicle, we got quick cash at zero cost,” said Reske. “With climbing fuel costs, we are providing 12-month energy loans at 3.9 percent. This is a timely issue that our customers are currently focused on.”
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- Weymouth, Massachusetts
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