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In addition, Holt has noticed a growing trend in online purchasing. Ward/Kraft, she said, offers an array of desktop solutions, and “product images can be provided to distributors for Web use as well as pricing in formats to facilitate online pricing systems.”
Other items Ward/Kraft is seeing more requests for are membership cards and magnets. Holt noted, “Magnet frames [can be used] for newborn photos. This may be something distributors are overlooking. Access control and secure name badge identity solutions are hot. Selling these products requires some solution selling and typically results in the distributor getting deep within the account—probably at the senior level,” she said.
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