Over the Counter
Provide end-users with accessible remedies to combat prescription fraud
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Something that some distributors are in fact overlooking is the sales technique of providing solutions, instead of products. “Increase margins by focusing on being perceived as a solutions provider and a part of the team rather than a salesperson. ... Enable the desktop. Streamline purchasing online. Keeping healthcare forms up-to-date is a challenge. Print on-demand and short runs allow for small quantities to be printed. This keeps low quantities on the shelf and allows for smaller print runs to accommodate the constant changes mandated by the government and insurance agencies,” Holt stressed.
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- Ward/Kraft
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