Over the Counter
Provide end-users with accessible remedies to combat prescription fraud
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Although both participants cited prescription forms as the top healthcare trend, there is much more going on in this industry that can’t be overlooked. A lot of Ward/Kraft’s distributors sell to hospitals, billing services, private practice physicians, clinics, insurance agencies and medical buying groups, for instance. Therefore, end-user needs are varied and diverse. If anyone fails to recognize the selling opportunities in this market, all they need to do is ask Holt for the list of products she sells.
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