Over the Counter
Of course, continually investing in new machinery will be able to satisfy on-demand needs, especially in a market where an “I want it and I want it now” mentality can mean life or death. Holt said Ward/Kraft has purchased new equipment for the long-run division, which enables it to print under the adhesive, and new equipment to run digital color on short runs. “With the new equipment, we have the ability to insert a card or magnet to a sheet that is collated in a multiple part continuous form. We also added equipment that allows us to become very competitive with our pricing for our integrated form/label product line. Spartanics Die Cutter has been added to increase speed and efficiencies in diecutting cards, carriers and door hangers. D&K Laminator provides several laminates to choose from ranging from high gloss, writable and matte finishes,” she said.
- Companies:
- Ward/Kraft