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Facing Challenges
Sometimes, unexpected obstacles arise. Reid pointed to label failure as one of the biggest problems distributors face.
"Determining how the label or tag is used and what the product encounters in packaging application, distribution, and use in the market place is critical to avoiding label and tag failure," Reid said. "Using a standardized questionnaire to make sure all possible issues are discovered in advance before providing a solution is essential. The answers to these questions provide necessary details that tag and label vendors need to know in order to provide the best product and pricing."
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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