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Larson agreed that many problems can be avoided by thorough research and technical knowledge of the products. "Labels and tags seem like simple products, but they can get complicated," she said. "Educate yourself by touring your label manufacturer's facility and asking questions. Contact material manufacturers and work to understand the different face stocks and adhesives.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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