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Reid agreed that distributors don't always ask enough questions, and shared his definition of a good distributor.
"[Smart distributors] survey all areas within the client (marketing, manufacturing, compliance, etc.) to understand what they value from their supplier," he said. "They identify their pain points when it comes to labeling and packaging needs and then present a complete solution. This tends to lead to a longer sales cycle, but the distributor is rewarded with a satisfied and loyal client. The value-add pays off in the long-term."
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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