New Technology, New Abilities
Following the latest developments in technology can also help distributors make the most of selling tags and labels. Larson mentioned that although RFID is nothing new, it's something that many distributors might not be using to its full potential.
"RFID isn't a new technology, but it is new to many distributors," she said. "Those who educate themselves in RFID are finding it very profitable, especially since many retailers such as Wal-Mart, Sears, Macy's, JCPenney, Kohl's, Dillard's, GAP and Sak's Fifth Avenue are going to item-level tagging." To accommodate the growing demand for RFID, Repacorp recently installed a third RFID press-a Mark Andy P7.
Brendan Menapace is the content director for Promo+Promo Marketing.