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She cautioned that some customers prefer the more traditional way with ink, and that they may need an outdoor tag that would last a few years, so it comes down to once again being mindful of how exactly the customer will be using the product.
"We find that a lot. [Distributors] just don't ask the right questions," Kay continued. "It comes down to us talking to our customers to understand what exactly their customers want, where in the long run we're actually helping our customers and their customers, too."
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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