Unfold the Mystery of Envelopes
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Brocker advised distributors to be aware of postal considerations, especially when automation discounts are sought by the end-user. "The United States Postal Service is now using MERLIN [Mail Evaluation Readability Lookup INstrument] technology to verify eligibility for postal discounts by measuring most of the characteristics of a mail piece," he said. "The monetary penalty for failure to achieve an automation discount because of an oversight will far exceed the cost of the envelopes, in most cases."
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