Web-to-Print Update
Print+Promo (P+P): Do you have a new web-to-print product, process or innovation you'd like to talk about? What is it, and what makes it important?
Mark Johnson (MJ): As a vendor of web-to print (i.e., e-commerce services and technology) since 1999, we've seen a change from acquiring capabilities and responsibilities to a desire to acquire capabilities but not assume the responsibilities, like much of the technology space. So we're innovating our relationship model. Instead of forcing printers to take on the licensing and administrative burden, we're providing an outsource option where we work with the printer on a catalog, by catalog basis, greatly reducing the costs of time and money associated with entering the e-commerce space. This also allows a printer to be reactive to the next customer's needs, even if they've already invested in one system.