Web-to-Print Update
From changes to licensing to a shift toward solution-selling, there's a lot happening in the world of web-to-print
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P+P: Do you have anything exciting planned for web-to-print in the next year that you could maybe talk about? If so, what is it, and what makes it exciting?
MJ: We are currently building a framework that will allow the rapid development of new buying experiences based on our heritage e-commerce platform. Chief among these experiences, are customizable, responsive mobile buying interfaces. This new framework will enable the rapid development and deployment of far greater customized shopping experiences than is available today and signals a major pivot in W2P, B2B e-commerce buying capabilities for our clients and their customers.
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Michael Cornnell
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