Web-to-Print Update
From changes to licensing to a shift toward solution-selling, there's a lot happening in the world of web-to-print
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Additionally, we're working to assist printers on the sales and marketing positioning of online ordering. The features of technology are great, but if you can't position it well with an end-user, it's not that helpful. Position it in their language, not yours. We're focused on making everything easier. Easier for the printer to get started, and easier for the end-customer to understand the value.
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Michael Cornnell
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