Web-to-Print Update
P+P: Has anything surprised you about the web-to-print market this past year? If so, what was it, and what was so surprising about it?
MJ: What continues to intrigue us is the evolution in product offering to solution offering. The nature of our platform enables the distribution of more than print and our customers have learned to capitalize on that. Over the past years we've seen our customers using our technology reacting to their clients' needs, and evolving from just providing basic print solutions. For example, a business card ordering site may expand to offer programmatic business solutions, including complex marketing solutions for large distributed businesses as well as extending into other areas of the business—and in some cases other product offerings outside of print. Web-to-print is, at the end of the day, e-commerce. Printers are starting to realize the value of the B2B relationships they've established and coupled with e-commerce, see how well positioned they are to grow beyond manufacturer, to solution provider.