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It's also vital to know your customer's expectations, St. Onge explained. "It's very important to understand all end-user requirements and expectations, such as core diameter, unwind direction, splicing allowances, packaging, wrapping and pallet requirements," he noted.
Find Your Edge
As competition increases, it becomes more important to find a competitive advantage. For Datatel, that means assisting in the selling process and supplying industry-leading quality. "We run U.V. on the vast majority of all the products that we produce," Simon said. "That ensures that the ink is cured."
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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