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3. Don't become overwhelmed with social and emerging media. Note, it is all about the psychology, not the technology. These simply are new ways to communicate and, if used correctly, are an asset—not a threat. They are one tool in your marketing mix—not the only tool.
4. Determine what it is you are best at, embrace it and then build and promote your brand around it. Print it, email it, tweet it, etc. But always be authentic in your communications.
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