Once you know what your brand is you can determine the ways you want to grow, change, re-frame, promote and/or strengthen your current brand position. So, how do you define your brand? Does it matter? You bet. We all have a brand, and there is no better time than now to address it.
By Ryan T. Sauers
Ryan T. Sauers is president/owner of Sauers Consulting Strategies, whose focus is growing graphics- and promotional products-related businesses. Sauers founded the firm after nearly 20 years of leading such companies. The organization consults with printing/graphics/promotional product companies across the U.S. Sauers is working on his doctoral degree in organizational leadership. He is a certified Myers-Briggs (MBTI) and DiSC practitioner as well as a certified marketing executive. This article is based on a chapter from Sauers' best-selling book, "Everyone Is in Sales," which can be ordered through Amazon. For more information, visit www.ryansauers.com.
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