Branding

Presidential campaigns spend a lot on branded merchandise, like signs, hats and T-shirts. But which 2016 candidate spends the most on political campaign products? Promo Marketing, the sister publication of Print+Promo, has combed each campaign’s FEC filling and highlighted relevant marketing costs, along with total budget for January 2016...

To provide marketers and brand owners with more opportunities for creating impactful packaging with added environmental benefits, GPA, Chicago, has announced the addition of Ultra Digital and Ultra Print 100 Percent Recycled Brown Kraft Boards...

Omaha Print, a commercial printer with more than 150 years of history in eastern Nebraska, and Minnow Project, a Lincoln, Nebraska-based advertising agency, announced the repositioning of their companies as one new brand known as Aradius Group. The new brand is a marketing communications company...

If the buzz over at WebMD is any indication, the uncharacteristically mild cold and flu season should be peaking at press time. But while nasal congestion and body aches may be on everyone’s minds right now, those concerns will soon taper off. The good news? Selling opportunities in the medical sector are year-round. Just ask Amber George, managing director for Boundless, Austin, Texas...

The decision to target a particular vertical market isn’t simple. Some have likened it to making a financial investment—if the timing is right, your efforts could reap significant benefits. On the other hand, if the market of choice is regulated or easily influenced by outside sources, your losses could be substantial. Because a single technology or product line doesn’t necessarily measure success in the supply-chain market, you might be wondering if it’s better to be everything to everyone. Broadening your focus across multiple markets might not pay off as big upfront, but it could be a safer investment in the end.

A USA Today report found that 29 colleges and universities spent a combined average of $2.5 million a year on large-format graphics to decorate athletics facilities. The schools say they help with recruiting of players and donors. Critics say they’re a waste of funds better spent elsewhere. But what do facility graphics really mean for these schools’ bottom lines?...

Smart Source LLC, New York, is now a premier supplier for the YMCAs of Greater New York City, creating branded materials, including uniforms, swim caps and camp backpacks. The launch of the uniform program is a significant branding initiative for YMCA...

InnerWorkings Inc., Chicago, recently announced a global business realignment strategy that will allow the company to more efficiently meet client needs with consistently high levels of quality and service across its global platform. The realignment will centralize resources...

The Image Group, Holland, Ohio, is retiring the name of its acquired subsidiary, Toledo, Ohio-based LightHouse Brands, on Jan. 1, 2016. The Image Group acquired LightHouse Brands in 2013 and, following the merger’s completion, operated the companies as...

Cenveo Inc., Stamford, Conn., announced that its wholly-owned subsidiary, Cenveo Corporation, and certain of its other subsidiaries have entered into a definitive agreement to sell the company’s packaging business to a division of WestRock Company, a leading provider of paper and packaging solutions...