Branding

For many Americans, the future raises some unsettling questions—mostly surrounding the incoming presidential administration. The team at the Pantone Color Institute took this into account when choosing its 2017 Color of the Year: PANTONE 15-0343 Greenery...

Bensussen Deutsch & Associates LLC (BDA), Woodinville, Wash., announced a five-year sports merchandising partnership that names BDA the Preferred Premiums Supplier of the National Basketball Association (NBA). Under the new full-service premiums and gifting agreements, BDA will have the opportunity to supply...

It seems everyone is jumping into the political ring. In September, PepsiCo's Fritolay division launched a marketing campaign in partnership with Rock the Vote to drive Millennials to register to vote. As part of the Boldest Choice campaign, a limited-edition Doritos bag was designed to encourage Millennials to register before the November election...

Is imitation the sincerest form of flattery? Not according to Snapchat. With the introduction of Instagram Stories earlier this month, the internet had a fit over the cloning of one of Snapchat’s most popular features. Through Stories, users of Instagram, a Facebook-owned photo-sharing app...

In this fast-paced, connected business landscape, it can be challenging to stay on top of every internet trend and App Store addition. However, there’s one constant that should not be ignored: social media. According to We Are Social, there are currently 3.17 billion social media users, and according to Social Media Today, there are 1 million new mobile social users added every day...

As co-owner of Proforma MVP Marketing, located in Katy, Texas, Spillers gets to serve up effective promotions on a regular basis. But, one particular Halloween-themed promotion that she handled for a client in the restaurant and bar sector stands out. Here, Spillers explains the thought process behind the campaign...

Print is dead. At least, that’s what digital diehards want you to believe. It’s a tired narrative that media outlets have been quick to recycle for the better part of a decade. Sure, it began as a legitimate concern with the adoption of electronic health record technology, the struggles of print newspapers and, well, the United States Postal Service...

There’s an underlying theme that runs through the stories we write every month for Print+Promo: effective problem-solving. Think you can offer an attractive price and call it a day? Think again. Today’s corporate culture demands a deep understanding of client goals...

There’s an underlying theme that runs through the stories we write every month for Print+Promo: effective problem-solving. Think you can offer an attractive price and call it a day? Think again. Today’s corporate culture demands a deep understanding of client goals...

There’s an underlying theme that runs through the stories we write every month for Print+Promo: effective problem-solving. Think you can offer an attractive price and call it a day? Think again. Today’s corporate culture demands a deep understanding of client goals...