Branding

Harnessing the Brand Message with Packaging
October 24, 2017 at 5:43 pm

Seeing mugs hanging on hooks in a store isn’t unusual, but David Shaw knew that when he saw his mugs in a store without the packaging, it was a mistake. Shaw is co-owner of The Unemployed Philosophers Guild, a purveyor of novelty gifts, including an array of heat-activated design and color-changing mugs...

What Happens When 150 People Try to Draw Famous Logos From Memory?
October 17, 2017 at 7:06 pm

Ever since the 1956 publication of cognitive psychologist George A. Miller’s “The Magic Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information,” short-term memory has proven a prominent topic in many areas. In advertising and marketing, where the powers that be often depend on quick connections to attract customers...

The Pink Doughnut Box Phenomenon
October 10, 2017 at 6:08 pm

Great Big Story recently released a video about a man with a doughnut dream. This story isn't about doughnuts though, it's about the iconic pink box that they come in. Particularly in Southern California, where doughnut shops are plentiful, the pink box has become the go-to packaging choice for several bakeries. The Great Big Story video explains that's all thanks to...

How to Craft Sales Success Through Packaging Design
July 18, 2017 at 8:20 pm

We’ve all heard of thinking inside and outside the box, but what about the box itself? Whether on store shelves, window displays or online shopping pages, packaging appears to say a great deal about the products being sold. But when it comes to design, a package is more than a package; it is the product...

Coca-Cola Ups Its Personalization Game with 2017 'Share a Coke' Campaign
April 25, 2017 at 7:31 pm

If there’s one thing that Coca-Cola excels at it’s a feel-good marketing campaign. Take, for instance, the beverage giant’s wildly successful “Share a Coke” program. Coca-Cola first launched “Share a Coke” in Australia in 2011, and brought the campaign to the U.S. in 2014. That year, the company featured the 250 most...

Packaging Trend: Design for Social Media Sharing
April 18, 2017 at 5:45 pm

By selling its product in packaging designed to be shared on social media, Brooklyn-based Van Leeuwen has seen a big spike in sales. Designing packaging for social media just might be a packaging trend to watch out for in 2017...

KitchenHappy Announces Rebrand
March 14, 2017 at 6:15 pm

KitchenHappy, Pontiac, Mich., maker of Snapi, the-single-handed-server, is adding new products and changing the company name to Tangico. “We’ve outgrown the kitchen, but we’re still happy,” said Jennifer Garrison, director of operations for Tangico...

Printing Drop-shipper Pays Big for a Better URL—Was It Worth It?
February 21, 2017 at 4:57 pm

What’s in a name? Only the future of your company. Just ask Printful Inc., a drop-ship printer of T-shirts, pillows, mugs and other customizable products. The Los Angeles-based retailer, which also handles fulfillment and shipping for thousands of online stores, had been using “ThePrintful.com” as its primary URL. Why not go with...

Access the Rainbow in the Palm of Your Hand
January 24, 2017 at 9:08 pm

Pantone's mobile app, released last year, has just been updated with new features to celebrate the 2017 Color of the Year, Greenery. Pantone Studio was created to inspire graphic designers, foster collaboration and enable users to manage color. It replaces MyPantone for iOS...