Multichannel

Promo Marketing Media Group, the parent group of Print+Promo and Promo Marketing magazines, has announced the launch of ProMark Agency Division (ProMark AD), the company’s new agency-style marketing and advertising unit...

With video continuing to surge through 2016, it’s important to understand the basics of creating a successful campaign. Knowing where to begin may feel overwhelming, but with the right tools in your back pocket, you can become a production powerhouse. Here is what the video-marketing experts had to say...

When marketing to a hyper-connected society, it is important to create as many touch points as possible to get your message seen and remembered. That's not to say you should overwhelm prospects with emails, social media and QR codes—you need to offer a seamless, consistent experience across all communication channels. Here's how to launch a cohesive campaign.

What do waffles, plants and a man with a bald spot have in common?

On January 1, a new coupon bar code will be implemented affecting manufacturers, retailers and processors. Initially, an “interim” code will be used that includes a GS1 DataBar code and a GTIN 12 (UPC-A) code. In 2010, the GS1 DataBar coupon code will stand alone. This new code structure is the most complex of any code introduced by GS1. Its huge data capacity allows users greater flexibility for cross marketing of products via joint offers, enhanced tracking and fraud prevention. Producing an accurate GS1 DataBar Coupon Code file, however, requires advanced technology and expertise. Headquartered in Maple Grove, Minn., Symbology’s custom-engineered system produces and