Bridgeport, Conn.

Sean Norris is editor-in-chief for Promo Marketing. Reach him at

History: Those who don’t know it won’t get rich from it. (Or something like that.) While conventional wisdom tells us that studying is for nerds, double-nerds and maybe the guy who does your taxes, it turns out that a little time spent on study can pay off on your quarterly balance.

Prime Line, located in Bridgeport, Conn., announced that it is introducing new items every month throughout 2013 as part of the company's Prime Fresh program.

Prime Line, Bridgeport, Conn., announced its 30-year anniversary in the promotional products industry. Built in 1980 by current chairman and owner Bob Lederer, the company has grown from a start-up to a top promotional products supplier and employs nearly 200 individuals, many of whom have been with the company since its inception.

The season is ripe with ad specialty ideas that will bring distributors closer to clients while boosting income. Whether you've dabbled in promotional products in the past or are looking to begin exploring the possibilities, August is the prime time to prepare for one of the most profitable ad specialty seasons of the year: fall. This is when distributors—even those in the forms business—can consider pitching items for the workplace, promoting back-to-school products and brainstorming holiday gift ideas. And, according to Rob Curtis, director of marketing, Prime Resources, Bridgeport, Conn., the next few months present the perfect time for end-users to give

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