Rake In Profits with Fall Promotions
The season is ripe with ad specialty ideas that will bring distributors closer to clients while boosting income.
Whether you've dabbled in promotional products in the past or are looking to begin exploring the possibilities, August is the prime time to prepare for one of the most profitable ad specialty seasons of the year: fall.
This is when distributors—even those in the forms business—can consider pitching items for the workplace, promoting back-to-school products and brainstorming holiday gift ideas.
And, according to Rob Curtis, director of marketing, Prime Resources, Bridgeport, Conn., the next few months present the perfect time for end-users to give thanks. "Fall is the classic appreciation period," said Curtis. "Promotions are targeted toward customers, prospects and employees to offer recognition for their services. As such, distributors can consider promoting items that meet those needs."
Curtis added that this is the time of year when companies try to meet their yearly objectives and often do hard pushes in the third and fourth quarters. "Another promotional strategy implemented in this season is the push toward the next year's promotional campaigns," he said.
Josh Arkin, marketing director for Funco Promotions, New York, agreed, adding that most of Funco's orders include outdoor products, such as beach balls, and playful indoor items geared toward the work space. "Right now is also the best time for distributors to prepare for the holidays and think about those food and gift promotions," said Arkin. "Good ideas that are not too far off-base from the products that business forms distributors are used to pitching might include something such as our gel bead pen holder, square note cubes, various paperweights, stress relievers and even candy dispensers."
Curtis reported that Prime Resource's USB Memory Sticks are this fall's hottest gifts and are suitable for forms distributors. Priced approximately $25 and up (depending on MB size), Curtis said that these items have taken over the traditional high-end business gifts. "We also offer a full range of USB items, such as a four-port hub, optical mini-mouse, laptop fan and light, combination MP3 player/memory stick and executive pen/memory stick," said Curtis. "These are items with very high perceived value that many people not only want but also need. There aren't many business gifts you can say that about."