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"One of our biggest sellers this time of year is the candy dispenser," said Arkin. "It fits most people's taste, while still being a fun product. And, for the distributor, it offers a fantastic return on investment."
The dispenser and its multiple pieces of candy can be purchased for $2.15, explained Arkin. If four people look at the dispenser, that comes to 50 cents per impression. "Compare that to the millions it takes to create a print or television ad," said Arkin. "And, it's not a pen or T-shirt that gets lost. It stays on the desk, where it can always be seen—and who doesn't love gum?"
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