In addition, a high-end auto dealership in California uploaded a video clip about a new model on 128 MB USB Memory Sticks and sent them to customers who were about to come off lease.
The Pitch
So, how does one accustomed to selling forms products pitch promotional ones? Arkin said that the two are much the same, except that promotional products help build brand awareness. "Distributors need to first find out what clients' needs and goals are, and then create a program based on that information to develop brand awareness," said Arkin. "After discerning their clients' needs, it may be appropriate for them to sell an ad specialty that promotes branding along with a traditional forms order. In fact, it would be even better to offer clients a test run with a free batch of an ad specialty."