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As for tapping into the promotional products arena, Curtis suggested that distributors do their homework and start off with no more than 20 of the industry's best suppliers who cover the entire product spectrum. "Work with them and build relationships. They will see your keen interest in their line and reciprocate as true partners," said Curtis. "Nothing can compare to the power of having a close relationship with your supplier, and the value of enjoying a hassle-free experience is incalculable."
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