Pitney Bowes Inc., Stamford, Conn., has expanded its business relationship with Incepture Print Solutions, a growing Florida-based print and mail fulfillment organization that has been producing customer communications using a Pitney Bowes' White Paper Factory since 2012.
Jacksonville, Florida
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
Jacksonville, Florida-based Apex Color, a member of Strategic Print Alliance and PSDA, has added Konica Minolta's C8000 Bizhub and 1200 B&W to its equipment list.
The recession leveled the playing field for commercial printers. Companies that sold on price alone closed their doors, leaving their competitors in a better position for the future.
Well thought-out marketing strategies can boost commercial print sales. With all of the ongoing challenges in the print world, manufacturers of commercial print products have found themselves at the helm of aggressive marketing efforts in order to stay on top. "Establishing credibility with distributors is our top marketing strategy," said Richard Ghelerter, president of Jacksonville, Florida-based Apex Color. "One way that we have done this is by participating in the Printing Association of Florida's annual awards, and we have received the association's Best of Category award in commercial printing for four consecutive years." Ghelerter added that receiving such awards looks great on a
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