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Well thought-out marketing strategies can boost commercial print sales.
With all of the ongoing challenges in the print world, manufacturers of commercial print products have found themselves at the helm of aggressive marketing efforts in order to stay on top.
"Establishing credibility with distributors is our top marketing strategy," said Richard Ghelerter, president of Jacksonville, Florida-based Apex Color. "One way that we have done this is by participating in the Printing Association of Florida's annual awards, and we have received the association's Best of Category award in commercial printing for four consecutive years."
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